About BPCA

Who We Are

The Black Professional Coaches Alliance (BPCA) is a nationwide network of African-American personal and success coaches. BPCA is dedicated to the transformation of the African-American community through personal coaching... one person at a time.

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What We Do

Founded in 1998 by Veronica Conway, BPCA is dedicated to empowering the lives of Black individuals, partners, and teams through the benefits of coaching. Personal coaching is a series of inquiries, challenges, and setting accountability goals that results in altering one's belief system, which produces dramatically enhanced levels of performance in any area of one's life.

BPCA is a community of African-American coaches committed to providing education to the African-American community about the needs and benefits of personal coaching.

BPCA Leadership—Power Team

Our Power Team is on a Mission to be a valuable resource to the coaching community about the blessings and challenges of coaching African-Americans. Meet the Power Team:

• Veronica Conway, CPCC—Founder and President
• Loretta Love Huff—Membership Chair
• Jeff Hatchel—Strategic Partnerships Co-Chair
• Pat Perkins—Approved Coach Chair, Strategic Partnerships
• Tina Boursiquot—Marketing Chair
• LaShay Canady—Executive Assistant

Why We Do It

Professional athletes and performers the world over understand the value of a coach in helping them set, achieve, and exceed their goals. No serious athlete or musician would consider working without a coach. Top executives have long known that working with a coach gives them a winning edge...even Oprah has a Personal Coach!

Our Mission

To support a community of professional Black coaches in attracting, educating, and addressing the diverse needs of the Black community through the transformational power of personal and professional coaching.

Our Vision

The vision of the Black Professional Coaches Alliance is that all people of African ancestry:

• Claim Their Power
• Manifest Their Potential
• Create Prosperous and Fulfilling Lives

Our Goal

To be the number one resource of qualified professional Black coaches equipped to service the diverse needs of Black people!

Our Objectives

BPCA pursues its compelling mission through the following objectives:

• Training: To provide training, professional development programs, and orientation models to support all coaches in being able to successfully address the issues facing Black people.
• Education: To educate and inform Black people of the need and benefits of personal and professional coaching.
• Community: To create a powerful community of Black coaches committed to each other’s success through sharing ideas, opportunities, and experiences.

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The M.A.P. — Manifest. Action. Power.
A Newsletter for Black Professional Coaches